Become a Certified Digital Marketing Expert with Keyperformix learnings

Introduction to Digital Marketing: Overview of the digital marketing landscape Key concepts and terminology The importance of digital marketing in today's business environment Digital marketing channels and strategies Understanding the Customer Journey: Customer behavior and online purchasing patterns Creating buyer personas Mapping the customer journey Website Fundamentals: Website design and usability Content management systems (CMS) Website analytics setup (Google Analytics) Market Research and Competitive Analysis: Identifying target audiences Analyzing competitors' digital strategies Using market research tools

SEO Fundamentals: How search engines work On-page and off-page SEO Keyword research and analysis On-Page Optimization: Title tags and meta descriptions Content optimization Image optimization Website structure and navigation Off-Page Optimization: Link building strategies Social media signals Online reputation management Technical SEO: Website speed optimization Mobile optimization XML sitemaps and robots.txt SEO Analytics and Reporting: Using Google Search Console Tracking keyword rankings Measuring SEO performance

Google Ads Fundamentals: Setting up Google Ads accounts Campaign types and targeting options Keyword planning and bidding strategies Creating Effective Ad Campaigns: Writing compelling ad copy Landing page optimization Ad extensions and targeting PPC Campaign Management: Budget management and bid optimization A/B testing and performance tracking Conversion tracking and ROI analysis Google Shopping Campaigns: Setting up shopping feeds. Optimizing product listings. Display Advertising and Remarketing: Creating display ads Implementing remarketing campaigns.

Social Media Strategy: Platform selection and audience targeting Content planning and scheduling Social media analytics and reporting Platform-Specific Strategies: Facebook marketing Instagram marketing LinkedIn marketing Twitter marketing Youtube marketing Social Media Advertising: Creating and managing social media ad campaigns Targeting and retargeting Social media analytics Social Media Engagement and Community Management: Building and engaging with online communities Social listening and monitoring Crisis management Social Media Strategy: Platform selection and audience targeting Content planning and scheduling Social media analytics and reporting Platform-Specific Strategies: Facebook marketing Instagram marketing LinkedIn marketing Twitter marketing Youtube marketing Social Media Advertising: Creating and managing social media ad campaigns Targeting and retargeting Social media analytics Social Media Engagement and Community Management: Building and engaging with online communities Social listening and monitoring Crisis management